The power and vulnerability of the ‘new professional’: Web management in UK universities

Research paper Purpose: To explore the character of an emergent occupational role, that of university web manager. Design/methodology/approach: The primary data used were 15 semi-structured interviews conducted in 2004. These were analysed partly for factual and attitudinal data, but also for the discursive interpretative repertoires in use. Findings: The paper examines the diverse backgrounds, occupational trajectories, organisational positions, job roles and status of practitioners working in ‘web management’ in UK Higher Education. The discursive divide between the marketing and IT approaches to the web is investigated. Two case studies explore further the complexity and creativity involved in individuals’ construction of coherent and successful occupational identities. Research implications / limitations: The paper examines the position of web managers within the framework of the notions of the marginal but powerful ‘new professional’ or ‘broker’ technician. It gives a vivid insight into how the web as a dynamic and open technology opens up opportunities for new forms of expertise; but also explores the potential vulnerabilities of such new roles. In order to examine personal experience in depth, data was gathered for only a relatively small number of individuals. The research was also limited to the UK university sector and to those with a broad responsibility for the web site of the whole institution, i.e. not library web managers and other web authors who work primarily to produce a departmental web presence. These limits imply obvious ways in which the research could be extended. Practical implications: There are implications for how institutions support people in such roles, and for how they can support each other. Originality: There is a vast literature about the web, little about the new work roles that have grown up around it

Flickr: A case study of Web2.0

The “photosharing” site Flickr is one of the most commonly cited examples used to define Web2.0. This paper explores where Flickr’s real novelty lies, examining its functionality and its place in the world of amateur photography. The paper draws on a wide range of sources including published interviews with its developers, user opinions expressed in forums, telephone interviews and content analysis of user profiles and activity. Flickr’s development path passes from an innovative social game to a relatively familiar model of a website, itself developed through intense user participation but later stabilising with the reassertion of a commercial relationship to the membership. The broader context of the impact of Flickr is examined by looking at the institutions of amateur photography and particularly the code of pictorialism promoted by the clubs and industry during the C20th. The nature of Flickr as a benign space is premised on the way the democratic potential of photography is controlled by such institutions. Several optimistic views of the impact of Flickr such as its facilitation of citizen journalism, “vernacular creativity” and in learning as an “affinity space” are evaluated. The limits of these claims are identified in the way that the system is designed to satisfy commercial purposes, continuing digital divides in access and the low interactivity and criticality on Flickr. Flickr is an interesting source of change, but can only to be understood in the perspective of long term development of the hobby and wider social processes

Beyond information: factors in participation in networks of practice, a case study of web management in UK Higher Education

Purpose To explore the pattern and significance of cross-organizational ties in an emergent professional field, web production in UK Higher Education. Methodology/Approach The research is based on in-depth interviews with 21 practitioners and analysis of activity in cross-organizational spaces, such as an online community and a series of annual practitioner conferences on the web in HE (1997-). Findings The cross organizational spaces have support and symbolic roles as well as informational ones. They have overlapping but different membership and agendas. Key factors that govern individual participation and so the shape of cross-organizational spaces are differential involvement in technical innovation, degree of organizational embedding or marginality, differences in organizational position and role, orientation towards centralisation or decentralisation and orientation towards marketing or IT. There is some sense of occupational community among web managers, but within that also diversity and a significant fracture line between marketing and IT perspectives on the role. This may explain the lack of formal professionalization. As a more natural boundary practice between organizations than marketing, IT has more public visibility, possibly influencing the course jurisdictional struggles over who should control the web. Research limitations/implications As a heavily contextualised study, its detail reflects particular features of HE in the UK at one period as well as specific aspects of the web as a technology. Nevertheless, underlying factors which seem to influence participation and non-participation in cross-organizational networks may be generalisable to many occupations, particularly where knowledge is rapidly changing. Practical implications Some suggestions about how cross-organizational knowledge sharing is most effectively supported can be derived from the analysis. IT is a natural focus for cooperation, but there is a risk of this masking the importance of other professional practices. Efforts at formal professionalization may be devisive because people have different professional ambitions and there are individual and organizational benefits in not professionalizing the role formally. New practitioners may be the most active in using extra-organizational networks to assist them to become more embedded locally. Old hands, though they have high prestige and centrality, may increasingly take their own path away from the community. Aspects of local roles such as involvement in innovation or decentralist strategies favour participation in cross-organizational networks. Originality/value of paper Most studies of knowledge sharing have focussed on the factors which influence it within an organization, yet cross-organizational sharing is also of importance, even for established professions as the boundaries of organizations become more open. For new occupations cross-organizational ties may be a critical resource, and not only for sharing information or support, but for making sense of what the job is about at the deepest level. The research is also original in analysing a relatively little researched occupational group, those producing web sites for a living. It will be relevant to those interested in online and people centred information seeking, in professionalization and occupational identity

A survey of UK university web management: staffing, systems and issues

Purpose: The purpose of the paper is to summarize the findings of a survey of UK universities about how their web site is managed and resourced, which technologies are in use and what are seen as the main issues and priorities. Methodology/approach: The paper is based on a web based questionnaire distributed in summer 2006, and which received 104 usable responses from 87 insitutions. Findings: The survey showed that some web teams were based in IT and some in external relations, yet in both cases the site typically served internal and external audiences. The role of web manager is partly management of resources, time and people, partly about marketing and liaison and partly also concerned with more technical aspects including interface design and HTML. But it is a diverse role with a wide spread of responsibilities. On the whole web teams were relatively small. Three quarters of responding institutions had a CMS, but specific systems in use were diverse. 60% had a portal. There was evidence of increasing use of blogs and wikis. The key driver for the web site is student recruitment, with instituitional reputation and information to stakeholders also being important. The biggest perceived weaknesses were maintaining consistency with devolved content creation and currency of content; lack of resourcing a key threat while comprehensiveness was a key strength. Current and wished for projects pointed again to the diversity of the sector. Research implications/limitations: The lack of comparative data and difficulties of interpreting responses to closed questions where respondents could have quite different status (partly reflecting divergent patterns of governance of the web across the sector) create issues with the reliability of the research. Practical implications: Data about resourcing of web management, technology in use etc at comparable institutions is invaluable for practitioners in their efforts to gain resource in their own context. Originality/value of paper: The paper adds more systematic, current data to our limited knowledge about how university web sites are managed

Research data management and libraries: Current activities and future priorities

This paper reports research carried out at the end of 2012 to survey UK universities to understand in detail the ways in which libraries are currently involved in research data management (RDM) and the extent to which the development of RDM services is a strategic priority for them. The research shows that libraries were offering limited RDM services, with highest levels of activity in large research-intensive institutions. There were major challenges associated with skills gaps, resourcing and cultural change. However, libraries are currently involved in developing new institutional RDM policies and services, and see this as an important part of their future role. Priorities such as provision of RDM advisory and training services are emerging. A systematic comparison between these results and other recent studies is made in order to create a full picture of activities and trends. An innovation hype-cycle framework is deployed to understand possible futures and Abbott’s theory of professions is used to gain an insight into how libraries are competing to extend their jurisdiction whilst at the same time working collaboratively with other stakeholders

Student user preferences for features of next-generation OPACs: a case study of University of Sheffield international students

Purpose. The purpose of this study is to identity the features that international student users prefer for next generation OPACs. Design/ methodology/ approach. 16 international students of the University of Sheffield were interviewed in July 2008 to explore their preferences among potential features in next generation OPACs. A semi-structured interview schedule with images of mock-up screens was used. Findings. The results of the interviews were broadly consistent with previous studies. In general, students expect features in next generation OPACs should be save their time, easy to use and relevant to their search. This study found that recommender features and features that can provide better navigation of search results are desired by users. However, Web 2.0 features, such as RSS feeds and those features which involved user participation were among the most popular. Practical implications. This paper produces findings of relevance to any academic library seeking to implement a next-generation OPAC. Originality/value. There have been no previous published research studies of users’ preferences among possible features of next-generation OPACs

Space and embodiment in informal learning

Changes in pedagogy to emphasise independent study and group work have increased the need for informal learning spaces on campuses. University libraries have been quick to respond to this need, partly because of the decline in book lending and partly because of technology enablers. Furthermore, new types of buildings that combine many types of facility, including libraries and informal learning spaces, are being built. This research aimed to explore students’ experience of such informal learning spaces, through focus groups and walk with interviews. It was found that the creation of different types of learning atmosphere, should be understood as a multi-sensory experience, and actively constructed by learners themselves. Informal learning spaces are important destinations for students, who have favourite places to study, where they often work alongside companions and find motivation to work in the presence of others

“Civil disobedience” in the Archive: documenting women’s activism and experience through the Sheffield Feminist Archive

The study investigated what motivates feminist activists to engage in archiving and memory collecting activity, such as oral history projects, and what form such activity takes, including the extent to which they collaborate with formal archives. A case study of a feminist archiving project was undertaken: the Sheffield Feminist Archive project. Qualitative, semi-structured interviews with the five most active members of the project were conducted. The participants in this study saw their activity as a part of their feminist activism. They were motivated by a desire to increase the presence of women and feminists in the archival record. They hoped that the material they collected would help to change the way the public see women, feminism, and gender relations. They chose to collaborate with a formal archive, Sheffield Archives, from the start of their archiving activity. They felt that this brought benefits to the project which enabled them to meet their aims. These included status and public identity, visibility and archival expertise. Despite their limited time, the participants saw themselves as having an active and multifaceted role in the collaboration including being a link with the feminist community, collecting material for the archive, publicising the archive, and challenging archival practice

Scholars’ research-related personal information collections: A study of education and health researchers in a Kuwaiti University

Purpose The aim of the paper is to explore the character of scholars’ research-related personal information collections (PICs). Design/methodology/approach The study was based on in-depth interviews and office tours of 17 scholars in Education and Health Sciences in a Kuwaiti Higher Education Institution. Findings Scholars’ research-related PICs were added to throughout the research life-cycle. They were huge, diverse, hybrid and fragmented. Key factors shaping the collections were the pressure to do research, time pressure in general, quality of space available, technology opportunity, lack of support from central services, the need to collect Arabic material, self-presentation and selfmanagement. Older scholars and non-Kuwaiti nationals experienced the pressures slightly differently. Research limitations/implications The study was limited to scholars in two disciplines, in one institution in a developing world context. However the models produced are suggestive of factors involved in shaping of the research-related PICs of scholars in general. Practical implications Failures in Personal Information Management are a cause for concern in terms of data integrity and validity of research. Interventions could include training of early career researchers for a life time of collecting. Originality/value This is the first study to examine the contents of scholars’ research-related PICs and to provide a model of factors shaping them